This part of the creative minds craves data, structure and organization. The analytical portion dissects research input and looks for patterns that point to basic human needs and behaviors.
The curious portion tends to ask „why“ – more than once. This part willing to try and experience anything if it means gaining a better understanding of the problem – it thives on observation and immersion.
The expressive side desires to tell stories and narratives in compelling fashion. This portion seeks to attract, engage and captivate an audience.
The sensual side seeks to satisfy all senses. Aesthetics, beauty and form are driving forces behind the sensual.
Anatomy of the NEW Creative Mind
With consumer behavior evolving toward a more emporered status – the definition of creativity has shifted from one-dimensional skills to a four-dimensional type of creativity that blends logical thinking with creative solving. Individuals possessing this „New Creative Mindset“ blend Analytical, Expressive, Curious and Sensual qualities into their thinking process. The result is a holistic approach to creativity that is effective across multiple touchpoints and experiences.
via David Armano